Zakor International is an online retailer with headquarters in the UK that offers a wide range of goods, such as toys, kitchenware, home goods, Pet supplies etc. In 2018, Zakor was established with the goal of providing premium goods without sacrificing client support.
Their reason for approaching us was that the prior website’s lack of complete responsiveness resulted in a less than ideal mobile user experience. This was a significant disadvantage given the rising popularity of mobile shopping.
Zakor’s website has a high bounce rate, suggesting that visitors did not remain long enough to complete a transaction.
Visitors struggled to discover the things they were seeking for due to the website's complex navigation.
Despite a rising number of people visiting the website via mobile devices, their website was not mobile optimized, resulting in a poor user experience for mobile visitors.
We developed a complete user experience (UX) optimization plan to assist Zakor International increase conversions. The strategy had the following critical components
We Services revamped Zakor International to improve its overall appearance and use. The new design prioritized simplicity and ease of use, with simple navigation menus and strong call-to-action buttons.
We as an Ecommerce Service Agency saw the significance of mobile optimization and ensured that Zakor’s website was completely responsive and optimized for mobile devices. This included optimizing page load speeds and making sure all features and capabilities were mobile-friendly.
We improved Zakor’s product pages by providing more thorough product information, high-quality photos, and user reviews. This increased trust with potential consumers and encouraged them to make a purchase.
Zakor’s checkout process was improvised by us to minimize friction and make it easier for customers to finish their orders. This includes adding a guest checkout option and reducing the number of steps needed to complete a transaction.
Within three months of applying the UX optimization strategy Zakor experienced a 30% increase in conversion rate.
The website redesign and enhanced navigation resulted in a 20% drop-in bounce rate, suggesting that visitors found the site more engaging and relevant.
The mobile optimization efforts resulted in a 40% increase in engagement from mobile users, showing that the website was offering a better user experience for this demographic of visitors.
Zakor increased online sales and customer engagement by teaming with us and adopting a complete UX optimization approach. The campaign's success demonstrates the necessity of optimizing the user experience to generate conversions and enhance overall business performance in the e-commerce arena.
Their team's expertise in digital services is unmatched. From the moment I reached out to them, they were attentive, responsive, and truly dedicated to helping my business succeed online.
